Freshly rebranded French fashion house Saint Laurent‘s campaign teaser has done little to rouse expectations for Hedi Slimane’s debut campaign.

The 7 minute black & white photographic montage ‘sneak peek’ at forthcoming collections has, according to YSL devotees online reaction, predicted a less than smooth transition for brand ‘Saint Laurent’ – newly sans the ‘Yves’ monicker of the designer who forged the Haute Couture brand in the 1960’s.

Following a pivotal apprenticeship at the House of Dior, Yves Saint Laurent was the first French couturier to showcase a full prêt-à-porter (ready-to-wear) line Рand today Slimane picked up the baton, steering the line to a new new era.

As reported at

Today Hedi Slimane unveiled his first collection for Saint Laurent since his appointment as creative director in March when he replaced Stefano Pilati. The collection had a 70s rock aesthetic with lots of black leather and corset-style flourishes on Stevie Nicks-esque flowing maxi dresses, chiffon blouses, large belts, and skinny trousers. Slimane is clearly trying to make his mark on the brand, controversially renaming it just a few months after his job began, but with this collection we’re still left a little unclear about what direction he’s taking Saint Laurent.

Watch¬†SLIDESHOW of SAINT LAURENT – HERE & read the rest of the story ….Paris Ready-to-Wear October 1, 2012.