HUGGIES denim-look daiper – released in a limited edition during the 2010 Summer – delivered one-liners guaranteed to have you in stitches!

Cleverly written gems include :

‘Even when I do No 2, I’m still No 1’

‘I’m full of chic’

‘I pooh – in blue!’

Watch and enjoy!

JWT New York helmed the creative and the TVC.

This post originally published by SNAP May 27, 2010