Tyre manufacturer Hankook have rolled out their new campaign ‘Snowboarder,’ featuring precision driving interspersed with extreme snowboarding!

‘The TV ad illustrates a dynamic & aesthetic set of sequences with beautiful cinematography that feature cross-cutting between both the driver and the boarder barreling through the wintry landscape,’ the tyremaker said. ‘Resembling a spy movie, the spot was filmed in the snowy mountains in New Zealand at an altitude of almost 4,000 feet.’

Check out the flawless driving performance, that demonstrates precise control in the most extreme winter road conditions.