What do Skateboarding & HERMES have in common other than this fingerboard skate video?

No surprise this clever finger-skating sequence went viral – whilst clever – Hermes seeking to up the ‘cool’ factor with the French luxury house leveraging street culture references, and suggesting the divide between ‘street’ & ‘couture’ is no longer vast.

This clip went viral when the Fall 2010 collection was launched, originally posted on SNAP mid 2011.

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