Shot by Steven Meisel,¬†the¬†Lanvin¬†AW 2012 campaign¬†features ‘real people’ ¬†that range in age from 18 – 82.

Lanvin Creative Director Alber Elbaz explains his decision to use “real people,” to Vogue.com

“I wanted to see people from different age groups, body shapes and personalities wearing Lanvin,” he said. “That is what Lanvin is all about and represents – we don’t only do clothes for 20-year-old girls. I love to see mature women wearing Lanvin as well. I love wrinkles, I love grey hair.”

“There was a street casting in New York and the team who did the casting did a fantastic job,” explained Elbaz. “They sent me all the photos of the anonymous people who had been pre-cast and the day before the shoot, I met them all. It was an unforgettable experience to meet with these beautiful people.”

“It’s all about individuals with individuality,” added Elbaz.

READ VOGUE.com fore more on how Alver Elbaz began his career – HERE