There’s a lot to be said for wearing one’s labels on the inside – not so for those destined for the Gucci-striped Fiat 500. The initiative, to many, will be seen as a cheap shot by both brands, with the partnership extending to a line of men’s and women’s fashion, as well as lifestlye goods. Set to be unveiled at next month’s New York Fashion Week, the car is only available in black or white, featuring the iconic red/green stripe and an interlocking GG logo.
Hold onto your handbags. Fiat says it will unveil upscale Gucci-themed versions of the otherwise proletariat 500 coupe and 500c convertible on Fashion’s Night Out, September 8, to kick off New York Fashion Week.
Developed in collaboration with Gucci Creative Director Frida Giannini and Fiat’s Centro Stile, Fiat says the two models, one finished in pearl-glass black paint and another in pearl-glass white, are inspired by neo-classic black-and-white film.
“With Gucci as our design partner, we’ve amplified the Italian style of our Fiat 500 with unique exterior and interior looks that will make the car truly unique on the road,” says Laura Soave, head of Fiat brand in North America. “This special edition adds dimension to the Fiat 500 portfolio and will appeal to North American customers who appreciate Italian style just as much as modern technology, value and fuel efficiency.”
The black model features polished chrome details with a black and white interior that’s intended to project a contemporary and racy attitude, while the white version gets satin chrome detailing and an ivory-and-black interior that conveys a softer and more-sophisticated look. A signature Gucci green/red/green web stripe runs along the side of the coupe, or across the convertible’s cloth top. Chrome cursive “Gucci” signatures adorn the doorframes and hatchback, while the car rides on retro-inspired 15-inch aluminum wheels with interlocking “GG” hubcaps and signature Gucci green brake pads. Specific upholstery and trim accents continue the Gucci design theme throughout the cabin.
The Fiat 500 by Gucci editions will arrive at Fiat dealerships in December, along with assorted Gucci-branded travel accessories to ensure a truly chic driving experience. Pricing has yet to be announced.
