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In a curious take on the TV home shopping culture, Maison Martin Margiela presents Objects and Publications in a satirical video.

Set to a droll American voiceover, a slow product demo exhibits the latest objects from the house’s Line 13.

A tape measure wrapped around a tailor’s dummy; an antique knife rest spinning on a revolving table. There is also a traveling pouch, cotton leather stationery and fortune cookie eggs, which sit in a traditional cardboard egg box – “once cracked, the egg reveals an unexpected message.”

Launched in 1989, the house has inspired a conceptual, remodelled approach using raw finishes, deconstructed fabrics and white paint.

The Objects and Publications collection was introduced in 1999 and includes door-stopper eggs, magnifying glasses and trompe-l’œil wall hangings, white, blank Russian doll silhouettes that curl up one inside the other and cotton, hand-stitched calendars.

The identity of the house has been developed through its showrooms, shops and films, defining its identity through objects and shapes as opposed to a person or a word.

EARLIER post on HOTEL MAISON MARTIN MARGIELA Paris – HERE