In 1913 an unknown baker recorded the process of making double fermented bread. In his account he told the story of getting up at 3am to begin preparing the batch & while waiting for the exact moment in which the loaves were ready to be placed in the oven, of napping on the 100kg bags of flour. This anecdote is what inspired the¬†3:00 am collection, a range of “puff-bags” created by Spanish design studio¬†Pensando en Blanco.
The bag’s materials derive historical significance as well, woven on traditional hand-operated looms. Hand crocheted wire to wire, the high-quality linen and cotton fabrics come from¬†Teixidors, a beloved Spanish heritage textile company for which Pensando en Blanco has recently been tapped for art direction. The neutral-hued sacks are accented with vegetable-tanned leathers and tapestry “skins” dyed from a natural combination of tree bark and river water.
In addition to the collection’s sustainable materials and production process, the oversized sacks also stand out for their supreme comfort. After giving them a try at last week’s¬†Feria Habitat Valencia‚Äîwhere we were introduced to the company by one of¬†Santa & Cole‘s lead designers‚Äîwe can confirm they’re soft enough to fall asleep on within moments of plopping down.
Check this short video on the backstory watch the 3:00 produced by Pensando en Blanco: