The august British brand Alfred Dunhill has unveiled Lunar New Year-related mens accessories, a move that will surely chalk up a point or two in the lucrative Chinese market.

Alfred Dunhill is offering a capsule collection of subtly designed objet d’arts that allude to the serpent without being too literal – comprising Year of the Snake cufflink in plated rose gold or brass palladium,¬†and a key fob, also in brass palladium,¬†on a burnished brown calf cord.

Sartorial Snake Alfred Dunhill Lunar New Year 2013 Collection 1With the fob, Alfred Dunhill’s artisans have cleverly coaxed the snake’s sinuous¬†silhouette to resemble the figure eight – the number having particular significance in Chinese culture for its associations with good fortune and wealth.