Controversial Brit artist Tracey Emin has never been shy of a bit of system-bucking. This month, to coincide with her retrospective¬†at Hayward Gallery ‘Love is What You Want’, Emin has taken over the Concept Store at Selfridges in London. ¬†The Tracey Emin Store has a range of what, in reality, is branded merchandise. Available for sale, in limited edition, are a cup, mug, apron, cat bowl, plate, tea pot and some edition prints.

Emin used the Selfridges opportunity to release a book ‘My Life in a Column’, republishing four years of her own newspaper articles for The Independent on various art topics, and, by her own admission ‘some are good, some bad, and some are funny’. Also launching is EMIN INTERNATIONAL, a project that Emin studio staff share in any profits, and only worked on in their own time, perhaps emphasising the Brand Emin merchandise is not to take away from Emin’s collectable art works and installations?

Watch this VIDEO as Emin talks about the integration of the various projects.


www.emininternational.myshopify.com / www.selfridges.com – until July 31

Hayward Gallery, Tracey Emin ‘Love is What You Want’ – until August 29