To coincide with the biennial Melbourne Art Fair, held at the Royal Exhibition Buildings, a New Contemporary Art Fair is set to Launch in Melbourne this August.
Vasili Kaliman & Jarrod Rawlins, co-founders of Kalimanrawlins, have announced the launch of The New Fair; a four-day event in Melbourne that promises collectors a new way of engaging with the contemporary art market.
The New Fair will present five galleries and an art bookstore from regions including America, Australia and New Zealand. All of the exhibitors have solid links to Australia through the artists they exhibit and the collectors they work with.
Since 2008, Kaliman and Rawlins have entertained the idea of developing a more measured approach to Australian art fairs, tailored to a knowledgeable audience as opposed to the conventional bulk approach. The idea to keep The New Fair modest and boutique was, in the pair’s opinion, the best way to focus on presenting the highest quality contemporary art at an Australian art fair.
A second edition of The New Fair, already in development, will be held outside of Australia in 2013 and will include more participating galleries from Australia.
The VIP Preview for The New Fair will be held on August 2, the night after the Melbourne Art Fair Vernissage.
The New Fair // 2 — 5 August 2012 //www.thenewfair.com
Exhibitors
Foxy Production | New York
Robert Heald Gallery | Wellington
Hopkinson Cundy | Auckland
Kalimanrawlins | Melbourne
Michael Lett | Auckland
Perimeter Books | Melbourne
Venue  //  9 Ellis Street, South Yarra, Melbourne Australia // Admission free
